Asking around, there seems to be a consensus that the first $100 really is that certain point when people feel that they’ve “made it”; it’s that first hurdle that shows that something is working.
Sure, you get excited when you see the screenshots of thousands in someone’s account but let’s come back down to Earth and strive to eat least overcome this first part in CPA marketing because, if anything, you’ll get that much desired boost in confidence and confirmation that you’re on your way to going big.
Choose a CPA Network
Every business has a start and for CPA marketing, it’s with applying to the best CPA networks.
I would recommend going with the big guns in the industry:
Applications for these networks may take some time to process but you can use the downtime to create a content strategy, lead avatar, and link building campaign for your landing pages and website.
To be honest, acceptance into any of the above mentioned CPA networks have more than enough offers to get you started in CPA marketing – it really comes down to …
Finding a Great CPA Offer
Once you’re active within a network, it comes down to finding the offers that match what your target audience demands – the problems they need solved, products that will improve their lives, or some form of entertainment (stress relievers).
I’ve covered the basics of selecting CPA offers but I’d like to reiterate:
- Listen to what the market demands
- Run surveys and dig through your data to find what visitors respond to
- Look through best sellers lists
- Scope the competition and copy their success
- Monitor social media activity and advertising on these platforms
- Ask people what they want
- Ask yourself what you would want
People look for products and entertainment that solves problems such as being stressed, not making enough money, finding love, and so on – match the offers with your campaigns while keeping track of what message you’re sending the leads.
Drive in Leads
Traffic time! Once you’ve got everything setup, it’s time to send the leads.
Traffic doesn’t need to be difficult, there are already plenty of specific articles that will teach you the individual basics of each technique, for now, try the following (and do your research into each):
- Guest posting on relevant blogs within your niche
- Holding contests and giveaways
- Conducting interviews and pulling in the interviewee’s community
- Being active on social media (Twitter, Facebook, LinkedIn, YouTube, etc)
- Video marketing and promotion
- Link building to improve your search ranking
- Online advertising platforms (PlentyOfFish, Facebook, Adwords, Etc)
Try a variety of methods and see which works best for your driving the leads that convert. Flush out the junk traffic and …
Track and Optimize
Keep track of everything.
- Monitor your entry sources
- Find out where people click
- Log how users interact with your landing pages
- Test and optimize your call-to-action buttons
- Start building a list and soliciting feedback
- Create a swipe file of what copy works on various networks
Try to convert more of your existing traffic rather than constantly trying to get bigger visitor numbers. Work on retaining people and improving your campaigns before scaling them up.
Bonus: Partner Up
You won’t hear this often but it may be worthwhile to partner up with a close friend or business partner to test out your opportunities. For a few weeks, work together to drive as much traffic to the agreed upon website; you’ll both earn a bit of revenue (if you split it) and you’ll both have a greater understanding of the traffic numbers and conversions needed to make the first $100. If anything, you could talk to one another about goals and plans which may spark the one idea that really sets your plans in motion.
Do you think $100 is a good benchmark for initial success in CPA marketing? Share your thoughts below.