Grab business by the bootstrap!
You may be the type of individual that isn’t quite ready to spend an arm and a leg on advertising for your CPA marketing. In fact, you may be the bootstrap entrepreneur that enjoys the DIY techniques to getting found online due to the low cost and complete control of your work.
CPA marketing success isn’t limited to those with large advertising budgets. On the contrary, there are many ways to increase earnings, with CPA offers, that are quick and free, such as:
Video Marketing
Video marketing is a powerful tool that allows you to cut through the clutter of text-based content that dominates most search results. Video is cheap to create using screencasting tools (such as Camtasia), small video cameras, or even your cell phone.
Choose a topic you wish to cover and record the basic video, do some basic editing, and upload it to YouTube! When uploading, remember to label your video with your proper keywords, tags, and description. Include a link back to your website or to the CPA offer (through a redirect) and you’ve just successfully bootstrapped a new source of lead generation!
Guerrilla Marketing, Offline
There is no “rule” that states you have to do CPA marketing solely online. In reality, the real world is your biggest market and could prove to be quite profitable.
With the printer and basic copywriting you have, try creating flyers, business cards, or stickers that works like a sales letter. Place these physical items in high traffic areas such as bulletin boards, subway stations, retail locations, and any other place where you can drop them off.
Sure enough, you may land a few conversions because of this guerrilla marketing technique. It’s worth a shot considering you have everything you need, is it not?
Freemium Promotions
People love free. Free ebooks, free video courses, free membership, free trials. Why not package your CPA offer in one of these freebies?
It may take some time but consider creating an extremely robust, valuable piece of content (such as a course) and launch it to your community for free. Not only will the freebie gain buzz on social networks but will garner your website a great deal of backlinks.
Within this piece of work will be your CPA offers disguised as links and graphics. The more viral the content goes, the more you’ll earn.
Create Brand Ambassadors
Go through your website, social feeds, and emails to find the individuals that are most tied to your brand (the ones that come back time and time again). Reach out to these individuals and give them something of value for speaking to their own communities about your brand.
With just a dozen brand ambassadors, you can quickly begin building a massive link scheme and buzz on social networks. As your brand grows, you’ll have greater traffic numbers which, in turn, increases your chance for conversions on your CPA offers.
Go back to these brand ambassadors with a reward and they’ll promote your business as long as you’re there for them.
What other bootstrap techniques would you add to the list?
