You have two mindsets when it comes to cost-per-action (CPA) marketing:
- Get more traffic and, thus, more earnings
- Convert more existing traffic and, thus, more earnings
When you think about it; you’re already doing a lot of work to get the traffic numbers you have now and trying to double or triple it can be a long stretch.
Why not, instead, work with what you have and earn more without having to do so much of the slog work involved in link building, traffic generation, and more?
What we’re talking about is conversions – making the most from what you have by doing simple tweaks to the design and copy. Here’s what we have in mind:
De-clutter your landing pages and website – especially the content.
Even though you may want visitors to see your latest and greatest posts, that you’re for hire, or whatever else you’re adding to the side bar, you’ll want to keep it as clean as possible to avoid distracting people from the main message of the content or offer.
Important Items? Up Top!
Be sure to place the item you want people to act upon right at the top.
This item can be anything from the CPA offer to your email list opt-in. The point is that the top of the page is where people will look first so make sure what you want people to see is that very item. The exception would be if you’re creating a sales letter in which you’ll still want to pepper the page with the offers and call-to-actions and then ultimately lead them, through a funnel, into the last button or opt-in.
Triggering Human Emotion
Play into human emotions through your web design and content copy – the elements that trigger a response.
If you want to get the best conversions on your website than it needs to be clean and tells a story; it needs to explain what you represent but not get in the way of the content. Work with color combinations to evoke emotions, stylize your content so people can easily skim through, use bullet points, graphics, and pictures to hook their attention, and lead people through it all, like a story, through your copywriting.
Real Feedback, Thoughts, and Testimonials
Let others speak for you by giving people a platform to respond. Take all of your feedback, gain approval, and post it onto your website.
Do what eCommerce websites strive for: having existing customers tell about their experience with products through reviews, testimonials, case studies, and multi-media. Don’t rely on your ability to sell a product or offer, let people make up their mind based on what others think – use the “mob mentality”.
In CPA marketing, you may not necessarily use this element all of the time but it will certainly help people stick around which may eventually lead to visitors taking action on the offers.
Buttons that People want to Click
Utilize large, eye catching buttons for your call-to-actions.
Words, as contextual links, do work for getting people to explore deeper into your website and offers but images are what makes visitors stop dead in their tracks and take notice.
- Make them big – almost too big
- Use bright (or complimentary) colors
- Place words like “trial”, “free”, or “join now” within the button
- Make it interactive such as when they hover over it – it slightly changes
- Use arrows to point to the buttons
The button should be, in some ways, obnoxious. Where you’ll use these buttons are up to you but you want to get your visitors used to clicking so they’re more likely to click a CPA offer – in essence, you’re training your visitors.
Don’t say you’re too busy getting more traffic because what you’ve got is more than enough to make a very nice income. What are your thoughts and suggestions?