CPA FAQ

New to online marketing? Confused with all the advertising terms and acronyms? This is a great place to start if you are looking for answers to commonly asked questions and CPA Networks and Offers.

Q. What is a CPA Network?

CPA Networks are a medium between advertisers and website publishers to generate revenue through Cost-Per-Action advertising campaigns.

These “Actions” may include: website registrations, lead submissions, email sign-ups, generated sales and more.

Q. How’s this Different from an Affiliate Network?

While traditional affiliate networks offer commissions based on sales, CPA networks specialize in revenue opportunities based on a qualifying action or lead.

(Although many CPA networks offer Sales-based commissions as well.)

Q. CPA, CPC, CPM… Huh?

These are common acronyms used by website marketing professionals to describe various commission structures :
CPA (cost per action/acquisition)
CPC (cost per click)
CPM (cost per 1000 impressions)
CPS (cost per sale)
CPL (cost per lead)

Q. What about PPA, PPC, PPL ?

These terms are often used interchangeably with CPA, CPC, CPL, etc: Pay-per-Action, Pay-per-Click, etc. etc.

So, a network that is said to offer CPL offers (Cost-per-Lead) could alternatively be said to offer PPL (Pay-per-Lead).

Have a Question about CPA Offers?

Ask us, and we’ll do our best to answer and publish your question here in our FAQ.