The adoption of mobile devices means that you now have access to deliver your message to anyone at any time regardless if they’re in front of a computer.
The barrier into mobile marketing has decreased in the last few years, making it cheaper and more effective while remaining untapped by even the largest brands. When combined with cost-per-action offers, mobile marketing is a clear winner for your marketing strategies and business potential.
Here’s how to get started from the ground up …
1. Choosing the Right CPA Network for Mobile
There are CPA offer specific to the mobile platform but with the adoption of smartphones, we’ve seen that many individuals have no problem opening a link within their mobile web browser meaning you’re no longer limited to short SMS messages or tiny banner ads.
In terms of finding offers, the classic, trusted networks still have the best options:
The difference, when factoring in mobile, is that you want to use the offers with the least resistance. Your offers should require the bare minimum information such as a simple email or zip-code submit.
Avoid using offers that are long-winded and need credit card information for a trial. The point is to make your marketing as quick as the people that use smartphones (edgy and aware).
2. Getting Mobile Friendly
Since you’ll be building your CPA marketing from the ground up its best that you focus on a mobile friendly website. The reason being for this mobile website is that you’ll get the best of both worlds: traffic from search engines and everyday computer users and those browsing the web using their phones and devices.
Have your web developer code up a mobile-friendly version of your website or purchase a website theme that’s already capable. Create specific, mobile ready landing pages that limit the amount of information and distractions.
3. Working the Mobile Angle
CPA network and mobile ready website in hand, your task is to reach out and contact people through their phones and mobile devices.
The first (easiest) method is to siphon existing website visitors by capturing their phone numbers much like you’d do with an email list. Second, you could purchase a phone list from reputable advertising companies. Third, you could utilize advertising networks like AdMob to show your advertising message within apps and other mobile platforms.
Like all forms of CPA marketing, the process of creating an income through CPA marketing simply requires the right targeted traffic and the right ad on a lucrative platform.
Mobile provides you with easy access to your community, subscribers, and targeted market. The combination of your mobile website that captures full web user and those on the mobile web creates two very distinct funnels for promoting a CPA offer.
In all, your skills in affiliate marketing, as it stands now, is more than enough to get started with this viable combination.
For a greater understanding, view:
Does mobile marketing (combined with CPA) sound interesting to you? Share your experiences and goals with a comment below.