In the first of our series on social media traffic for CPA marketing, we’ll be taking a look into Twitter, a ‘micro blogging’ tool used by millions for quick status updates and community interaction.
By now, you’ve come to terms that Twitter isn’t a fad and that it’s actually becoming one of the largest sources of website traffic for many websites, businesses, and individuals building a brand.
The use of Twitter in CPA marketing can enjoy the same, great benefits.
Though there isn’t specific ‘rules’ to using Twitter, the following are a few ways to get the most out of the platform while working with CPA offers:
- Understand the rules. First and foremost, understand that it’s frowned upon to do direct advertising through Twitter and your best use of the platform is to drive people to …
- A landing page. Landing pages are your best bet for drumming up the initial exposure and interest about an offer. You could push people directly to the destination page but exposing them to a short story, tutorial, video, or a personal piece can greatly increase your chances of visitors acting upon the advertisement (for certain types of CPA offers, that is).
- Build a following. Of loyal, relevant individuals in place of a massive, mindless army of Twitter bots, inactive users, and people completely opposite of what you represent (and market to). Follow people that are likely to take action upon your ad copy.
- Start discussions. Kick up an interesting debate or discussion about a topic related to a CPA offer you’re promoting. Inject high levels of quality insights and content. Use hashtags to keep things organized on Twitter. Slowly integrate your marketing message into your discussions but don’t force it upon the participants.
- Watch for trends. Outside of your personal following, look for the trends on Twitter and get active in these items. You can view them on the Twitter home page or monitoring your feeds. Get your face and message out in front of these big discussions for quick wins.
Twitter boils down to the fact that people want quick, quality information or discussions. People don’t have time to dig through big articles any longer. Get right to your desired audience by joining the network, creating a following, and playing into this mindset that things need to be fast and sweet – if you can understand this, you’ll “get” Twitter (and its uses for marketing).
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