Part of the acceptance process for joining a CPA network generally involves a website review. Lurking through your site, affiliate managers will keep a keen eye for indicators that show you’ll bring value to the network.
Knowing this, wouldn’t you agree that it would be vital to ensure your website looks top-notch to improve your success when joining?
Here are a few visual tweaks to do just that.
A website requires clean navigation in order for visitors to properly discover your deep content. Navigation is often overlooked because website owners constantly push fresh content but it’s equally important that people find older gems. To please CPA networks, create a navigation that requires the least amount of “steps” for a visitor to find your best content; utilize drop down menus, sidebar links, internal link structure, and content silo pages. Doing so will improve your website visit time and can be used for …
Show the Stats
Stats! There’s nothing more enticing than showing off your website stats (and maybe even your earnings). After all, the best way to show that you know what you’re doing is by displaying the traffic numbers and conversions for your website. CPA networks want to see individuals that will be able to create the sales so showing your stats (either through its own page, an advertising page, or in a monthly update) will ensure those numbers are out in the open to get the CPA managers excited at the prospect.
Use Proper Ad Positioning
CPA networks want to see that you’re effective at advertising so display your existing ads within the most optimized positions. The positions most likely to receive the click are the top of the sidebar, at the top of an article, below a post, and interjected within the body content. Proper ad display will tell the CPA network that your website is optimized and will hint that you’ll deliver a high clickthrough when you begin displaying their offers.
Display your Social Status
People love large numbers – especially if it’s social proof. CPA networks don’t want to work with individuals that only have a few followers and community members – they’re looking for people that can throw their weight around. At all times, build your social presence and following so you can display a great number on the top of your sidebar. Better yet, include an email list with the current subscriber count because this will reveal that you have a hungry market awaiting offers.
Implement an Iron-Clad SEO Strategy
Longevity is important for online marketing; CPA networks know this. Networks want to work with individuals that will be around for years to come because it will earn them a greater deal of money vs. the quick, one-and-done marketer. For this reason, ensure that your SEO is up-to-par and iron-clad so you’ll rank well within search engines. Work on building backlinks in the event a CPA manager digs through your link history. Show that you know how to command the search results – that’s all.
What other suggestions would you add to make your website more attractive to CPA networks?