There is a mythos around CPA marketing which has many individuals frozen in place. These misunderstood items often drive people down the wrong path in which they become so frustrated that their work with CPA marketing comes to an end.
To clear up these common, misconceptions, I’ve put together the three most common myths (and what you should do to get past them):
“I Need TONS of Traffic”
Traffic will certainly benefit your potential to earn through CPA marketing but it isn’t the end-all, be-all. The real winner is conversions – how many people you can convert on an offer with your existing visitors rather than chasing larger numbers.
CPA marketing doesn’t require a high amount of traffic – you just need to make the most from what you have. Tweaking your website through design elements, navigation, split testing offers, and copywriting will be far easier and effective than dumping hundreds of hours into link building and other traffic strategies. Focus on increasing your sales within your existing community so you can build a better brand and gain feedback before you launch a new traffic campaign; doing this first will greatly improve the effectiveness of your business in the long run.
Social is the new Email
The use of email marketing has seen a decline over the last decade because people have naturally flocked to social media for their interpersonal connections. Don’t disregard email marketing as a viable form of promotion just because of this decline and abuse by spammers.
In fact, email marketing is still a powerful platform when used correctly. The difference between then and now is that the message was too direct; people knew when they were being sold. Instead, the new best use of email marketing is to treat it as a separate publishing platform with exclusive content to subscribers; doing so will keep people active and far more likely to click through your offer than a one-off blog post that quickly gets buried with the next piece of content.
Focus on a Niche
Niche marketing is certainly a great way to gain entry into marketing products because there are so few competitors but major problems arise when other individuals enter the market and begin to take your share. Likewise, niche markets generally don’t have a wide range of products to promote if you go too deep which limits your ability to earn a healthy income once people have bought into your small set of offers.
What should you do, instead? Branch out and tackle the bigger markets. Massive markets such as health, fitness, love, and lifestyle may be dominated by big players but the market is so massive that shaving just fraction of the traffic will be a considerable amount vs. small niche communities. Going after the larger niches will also improve your marketing skills and increase earnings because there are many more offers to promote!
What other disinformation are you hearing about CPA marketing that needs to be cleared up? Share your thoughts in a comment below.